Hey everyone, for Complex News I’m Justin Block. SoundCloud rappers are those “shiny objects.”īelow are some of the artists that have made their name on SoundCloud, and are now going beyond it. “Major labels who don’t have executives in the company who grew up understanding the culture–I think they do just throw themselves at whatever shiny object or whatever they think is the entry point.” But it wasn’t, and now people realize they have to invest more into urban music to stay competitive,” Joie Manda, the EVP of Interscope Records, told Rolling Stone. “A lot of people thought rap was a passing fad. They’ve also inspired hip-hop’s current gold rush in the music industry. Lil Uzi Vert, Lil Pump, and Juice WRLD are now legitimate, mainstream stars, driving conversation and consumption. Rappers who built their fan bases with the Berlin company have started to phase out of the system that birthed them. Spotify’s Rap Caviar and Apple’s The A-List: Hip-Hop arguably stole much of the cultural cache once reserved for the orange and white cloud. Still, the artistic ecosystem of SoundCloud has rapidly shifted. A lot of the music is groundbreaking much of it is not. They rock colored dreads and face tattoos, sing melodies inspired by 2000s emo and pop punk, and help create further mutations of Atlanta’s trap. The streaming service is still home to an entire nation of rappers inspired by the aforementioned artists. The deaths of XXXTentacion and Lil Peep-two of the most prominent and influential artists in the scene-were massive blows to a generation of artists rewriting the traditional career arc of a rapper. In 2018, the term “SoundCloud rap” denotes a subgenre and aesthetic more than it does a continued movement.
“SoundCloud rap” is dead, or at least its most popular era no longer exists.
0 kommentar(er)
